Live PPC Classes

Online Performance Marketing Training

From beginner to expert — we cover everything you need to launch, optimize, and scale high-performing ad campaigns.

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PPC and Performance Marketing Training

Learn How to Run Profitable Ad Campaigns Like a Pro

Want to master the art of driving traffic, generating leads, and scaling businesses through paid ads?
Our Performance Marketing Training is designed for Students, entrepreneurs, SEO’s, Job Seekers and freelancers who want to run ads that actually convert — on Google, Facebook, Instagram, and YouTube.

By the end of this training, you’ll be able to:

  • Strategically plan and run ad campaigns

  • Reduce wasted ad spend and boost ROI

  • Confidently work on client or company accounts

  • Build a profitable digital marketing career

Don’t miss your chance to master the most in-demand digital skill of today

Stop wasting time on Reels and Shorts! With our Digital Marketing Training, you’ll learn the exact strategies top marketers and agencies use to create campaigns that don’t just get clicks… they bring sales, leads, and profits on autopilot.

100% Live Classes

Forget boring pre-recorded videos—this is live, interactive training where you learn, practice, and get your doubts cleared on the spot.

This is NOT boring theory

This is a battle-tested, step-by-step training designed to help you win big in digital advertising.

Mastering Platforms

You’ll master everything from the basics to advanced ad strategies across Google, Facebook, Instagram, and YouTube.

Why Choose our Training Program?

You get Hands-on training with live campaign walkthroughs, Real-world case studies & examples, Lifetime access and updates

Limited Seats, Free Access

Enter your details below to secure your free seat. Limited spots. No replays

Who can attend this Masterclass

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Working Professionals

Whether you’re in SEO, Sales, or Customer Support—if you’re ready to switch careers, upskill, or start freelancing, this program is your golden ticket.

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Business Owners

Stop outsourcing ads and learn how to run them profitably OR finally understand what’s really happening in your campaigns.

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Students & Job Seekers

Aiming for a digital marketing career? Land high-paying roles with one of the hottest digital skills of 2025.

Google Ads Syllabus

Introduction to Google Ads
  • What is Google Ads?
  • How Google Ads Works
  • Google Ads Ecosystem Overview (Search, Display, Video, Shopping, Apps)
  • Benefits of Using Google Ads for Businesses
  • Campaigns, Ad Groups, Ads, and Keywords
  • Understanding Hierarchical Structure
  • Setting Up a Google Ads Account
  • Overview of Google Ads Interface
  • Introduction to Keywords & Match Types (Broad, Phrase, Exact, Negative)
  • Keyword Research Tools (Google Keyword Planner, SEMrush, Ahrefs)
  • Structuring Keyword Lists
  • Competitor Analysis
  • Building Search Campaigns from Scratch
  • Writing High-Converting Text Ads
  • Using Ad Extensions (Sitelinks, Callouts, Structured Snippets, Call Extensions)
  • Best Practices for Ad Copywriting
  • Quality Score and its Importance
  • What is Google Display Network (GDN)?
  • Designing Banner Ads
  • Audience Targeting (Affinity, In-Market, Custom Intent)
  • Placement Targeting vs Audience Targeting
  • Responsive Display Ads
  • Setting Up Google Merchant Center
  • Product Feed Creation & Optimization
  • Building Google Shopping Campaigns
  • Optimizing Product Data for Better Performance
  • Creating Video Campaigns
  • Ad Formats (In-stream, Discovery, Bumper)
  • Targeting Options (Demographics, Interests, Custom Audiences)
  • Best Practices for Video Ads
  • Introduction to App Promotion
  • Universal App Campaigns Setup
  • Tracking App Installs & Engagement
  • Manual vs Automated Bidding Strategies
  • Target CPA, Maximize Conversions, Target ROAS, Enhanced CPC
  • Daily Budgets vs Shared Budgets
  • Bid Adjustments (Location, Device, Time)
  • Setting Up Conversion Actions
  • Google Ads Pixel Implementation
  • Google Analytics Integration
  • Event Tracking
  • Offline Conversion Import
  • Google Ads Reporting Interface
  • Google Data Studio for Custom Reporting
  • Analyzing Campaign Performance Metrics (CTR, CPC, Quality Score, Conversion Rate)
  • Attribution Models (Last Click, Data-Driven, First Click, Linear)
  • A/B Testing Ads & Landing Pages
  • Negative Keyword Lists
  • Improving Quality Score
  • Audience Segmentation & Remarketing Strategies
  • Reducing CPC & Increasing ROI
  • Smart Campaigns & Automation
  • Dynamic Search Ads
  • Customer Match Audiences
  • Custom Intent Audiences
  • Scripts & Automated Rules
  • Google Ads Policy Guidelines
  • Avoiding Common Disapprovals
  • Ad Copy Policy & Trademark Issues
  • Build a Full Google Ads Strategy
  • Keyword Research
  • Campaign Setup
  • Bidding & Budget Allocation
  • Conversion Tracking
  • Reporting & Optimization Plan

Meta (FB & Insta) Syllabus

Introduction to Meta Ads
  • What are Meta Ads? (Facebook & Instagram Advertising)
  • Why Advertise on Meta Platforms?
  • Overview of Meta Ads Ecosystem (Facebook, Instagram, Messenger, Audience Network)
  • Key Benefits of Meta Ads
  • Setting Up a Meta Business Manager Account
  • Understanding Business Manager vs Personal Account
  • Overview of Ads Manager Dashboard
  • Roles & Permissions in Business Manager
  • Campaign → Ad Set → Ads
  • Campaign Objectives (Awareness, Consideration, Conversion)
  • Choosing the Right Objective (Brand Awareness, Traffic, Lead Generation, Conversions, Catalog Sales, Store Traffic)
  • Core Audiences (Demographics, Interests, Behaviors)
  • Custom Audiences (Website Visitors, App Activity, Customer List)
  • Lookalike Audiences
  • Detailed Targeting Strategies
  • Exclusion Targeting
  • Image Ads
  • Video Ads
  • Carousel Ads
  • Collection Ads
  • Instant Experience Ads
  • Stories Ads
  • Messenger Ads
  • Designing High-Performing Ad Creatives
  • Text, Image, and Video Guidelines
  • Writing Compelling Ad Copy
  • Call-to-Action Best Practices
  • A/B Testing Creatives
  • Campaign Budget Optimization (CBO) vs Ad Set Budgets
  • Manual vs Automatic Bidding
  • Cost Control Methods
  • Bid Strategies: Lowest Cost vs Target Cost
  • Daily vs Lifetime Budgets
  • Installing Meta Pixel on Website
  • Setting Up Standard & Custom Events
  • Verifying Pixel Implementation
  • Conversion API (CAPI) Overview
  • Offline Conversions Tracking
  • Understanding Ads Manager Reporting
  • Key Metrics (Impressions, Reach, Clicks, CTR, CPC, CPM, ROAS)
  • Custom Reporting
  • Attribution Models
  • Facebook Analytics vs Google Analytics
  • Campaign Performance Monitoring
  • Using A/B Split Testing
  • Audience Refinement Strategies
  • Improving Relevance Score
  • Optimizing for Conversions vs Traffic
  • Using Dynamic Creative & Dynamic Ads
  • Setting Up Retargeting Campaigns
  • Custom Audience Segmentation
  • Sequential Retargeting Strategy
  • Cross-Selling & Upselling Tactics
  • Dynamic Product Ads for E-commerce
  • Automated Rules
  • Creative Automation
  • Using Facebook Catalog for Shopping Campaigns
  • Integrating with CRM Systems
  • Meta Advertising Policies
  • Common Reasons for Ad Disapproval
  • Handling Ad Account Bans
  • Avoiding Restricted Content Issues

Meet Your Coach

Photo_Satyendra_Singh_Negi_Digital_Marketing
Satyendra Singh Negi

Satyendra Singh Negi is a passionate Performance Marketer with 17+ years of Industry experience having expertise in Google, Facebook, Instagram and YouTube Advertising. He has a deep understanding of how to create, optimize, and scale campaigns to drive measurable results. His experience spans across a variety of industries, from e-commerce and lead generation to local services and B2B solutions, allowing him to apply tailored strategies to meet diverse business goals. He has helped many clients and brands generate great ROI from Paid Ads.

He has worked in the Following companies:

Growth Pilots LLC (San Francisco, USA)

vCustomer Pvt Ltd (Delhi, India)

iYogi Techinical Services Pvt Ltd (Gurgaon, India

NetCreativeMind Pvt Ltd (Delhi, India)

He got opportunity to work on the following Brands:

LenksKart (Target – India)

WordPress.com (Target – WorldWide)

Teespring (Target -USA)

Mixbook (Target -USA)

CreativeMarket (Target -USA)

MobileMattress (Target -AU)

GlowForge (Target -USA)

Gohealth (Target -USA)

Why Our Masterclasses Stand Out

This isn’t another “theory-only” course. You’ll learn practical, hands-on strategies to launch, manage, and optimize campaigns profitably. Unlike generic courses, this training is provided by a Performance Marketing Specialist with 17+ years of experience managing ad spends across industries.

Our Class

  • Recorded + Live doubt solving
  • Easy to Learn with examples
  • List Item #3

Other Classes

  • Recorded Lectures Only
  • Full of technical words
  • List Item #3
Our Classes Other Classes
Format
Live & interactive classes with real time Q&A Pre-recorded, outdated videos
Learning Style
Hands-on practice with real campaign walk-through Easy Theory-heavy, little application
Platforms Covered
All major platforms: Google, Facebook, Instagram, Youtube Focus on 1 or 2 ad platforms
Support
Direct mentorship with Lifetime support No mentor support, learn alone
Updates
Lifetime free updates Outdated content, no refresh
Focus
ROI-driven performance marketing with actionable strategies General marketing theory
Result
Skills to run profitable ads and scale campaigns Knowdlege without confidence

What Our Students  Other PPC Experts Say

Results You Can Expect​

By the end of this program, you’ll be able to:
✔️ Launch profitable ad campaigns from scratch.
✔️ Identify winning creatives & scale them effectively.
✔️ Optimize campaigns to lower costs and increase conversions.
✔️ Confidently manage high-budget accounts and deliver results.

Frequently Asked Questions

Here are some common inquiries about our masterclasses.

Our masterclasses cover essential PPC strategies, best practices, and practical exercises.

  • Google Ads (Search, Display, Shopping, YouTube)
  • Meta Ads (Facebook & Instagram)

No worries! All live sessions are recorded, so you can watch them at your convenience later. You won’t miss any valuable information.

This is a 100% Live Training Program.
You can interact, ask questions, get feedback, and work in real-time.

No. The training starts from basic to advanced level.
Even if you’re new to digital marketing, you can learn step-by-step and practice along.

Still have questions?

If you have any more questions or need assistance, feel free to reach out. We’re here to help you make the most of your learning experience. Write us an email or WhatsApp your query and we’ll get back to you promptly.

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JOIN FREE MASTERCLASS

Fill out the form below, and we will be in touch shortly.